The Bottom Line About Online Ordering

If you””ve been in the restaurant business or have ordered food online during the last ten years, you will probably concur that a good website matters almost as much as having a good menu. Internet access has revolutionized the way we do business, to the point that domain names are now as important as a restaurant””s physical locale. Yet domain names, unlike street names that can be duplicated across cities, are limited commodities among the worldwide web. Domain names are restricted on a first-come, first-serve basis, and for this reason are increasing in value at an alarming rate. Similar to prime real estate, a good location, or in this case – domain name, can make a significant difference in sales.

Many businesses are thinking smarter not harder with web-based solutions. By strategically advertising on well-known domain names, they can increase their business and expand their client base. For example, a restaurant that advertises on the Internet in one location, under a single domain name will be able to access only the customers that are familiar with their locale or their domain name. Whereas, a restaurant that cross-lists their website and menu with an online consolidator, such as MenuStation.com, has instant access to their own clientele as well as the clientele of other restaurants listed on that site. Google searches will list their restaurant in more than one location, providing them with a competitive advantage over other, similar restaurants.

Marketing is made easier for restaurants and customers through cross-listings under popular domain names.When restaurants cross-list their menus and websites on popular domain names, like MenuStation.com, they experience many benefits. Not only can they access a wider audience than before, but they take the hassle out of food ordering for customers. Online ordering facilitates the food order and delivery or pick-up process for customers and restaurants. Customers gain increased access to a variety of menus from one central location, and they are able to select from one or several menus. Restaurants receive orders directly and make sure that food is delivered or ready to pick up within a specified amount of time without overwhelming hired help. From ordering to eating, online ordering efficiency is at the forefront of every one””s mind.

In sum, online ordering means saving time and money. Customers can place their orders ahead of time and avoid wait times while restaurants can serve more customers at a time. Additionally, customers wanting to order dinner at one location and dessert at another can place their orders conveniently from a single interface. The bottom line is, with website consolidators, such as MenuStation.com, restaurants maximize on service and minimize the hassle for customers.